How a campaign actually gets built.
No black box. Here is exactly what happens between the first call and your first month of results — what I do at each stage, roughly when it happens, and the few things I need from you. This is the process behind every one of the three services I offer.
The seven steps
From first call to first month of results. Timings assume you get back to me reasonably quickly in the first two weeks.
Discovery call
A short call to understand your business, your goals, your customer, and what has worked or failed for you before. If Meta ads are the wrong tool for you, I would rather say so here than take your money.
Account & data audit
I go through your existing ad accounts, pixel setup and past performance. Starting from scratch instead? Then I look at your site, your offer and your market to find the right entry point.
Strategy & campaign planning
I build the campaign structure around a single goal — audience targeting, budget allocation, creative direction and funnel. You see the plan before a single dollar is spent.
Creative & setup
I prepare the ad creative, or work with what you already have. Tracking goes in properly — Pixel and Conversions API — and campaigns get configured inside Ads Manager.
Launch
Campaigns go live. I watch the first 48–72 hours closely, because that is when delivery, targeting and tracking problems show themselves.
Testing & optimization
I test creatives, audiences and offers continuously, cutting what underperforms and moving budget behind what works. This is the actual job — the setup is just the beginning.
Reporting & strategy calls
Plain-language reporting on what happened and why, plus a call to review results and adjust. No dashboard you have to interpret on your own.
What I need from you
Short list, and most of it takes one sitting.
- Access to your Meta Business Manager — or twenty minutes to set one up together
- Whatever creative you already have: photos, video, product shots, past ads
- Honest numbers — what a customer is worth to you, and what you can afford to spend
- A reply within a day or two when I ask something during the first two weeks
That is genuinely it. Everything else is my side of the table — and if the bottleneck turns out to be your site or your search presence rather than your ads, I handle those too.
Want to see where you'd start?
The first step costs nothing. I will audit whatever you have running — or your business’s ad potential if you are starting from zero — and tell you honestly what I would do first.